BRAND CAPITAL - THE TIMES GROUP
The Times Group is India’s largest media conglomerate with a leadership position not just in the newspaper segment but in practically every media segment. The Group owns and manages powerful brands across media such as The Times of India, The Economic Times, Times Internet, Radio Mirchi and Times Now to name a few. Brand Capital is a strategic investment division of the Times Group that works with the entrepreneur eco-system. The Company’s branding expertise and intellectual capital helps entrepreneurs with the intricacies of the advertising business, to plan and build effective corporate branding strategies that lead to growth and enterprise value creation. Brand Capital now partnered with more than 900 investee companies across sectors as wide as Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, Financial & Consumer Services and several more. Since the inception of this business a decade ago, the Company has helped build several iconic brands in India and its invested value today is close to $4.0 billion. Through its office in the Bay Area, Brand Capital is looking to help US companies win the length and breadth of the Indian market during this critical window of opportunity to make a first impression on Indian audiences, businesses and institutions.